Business Environment Analysis Essay

Business Environment Analysis Essay-85
A buyer or seller can simply keep up to date with the…Samsung is a Seoul-based electronics company that deals with television sets, cameras, personal computer items, print solutions, cell phones, home appliances and other accessories.

In the recent past, the company, Samsung, has been in the limelight addressing the issue of competition.

According to Michelle (2010), this has been seen in the development of super products to effectively compete with substitutes from other companies.

International Business Economic changes How has the economic environment changed over the last year, is a question full of fruitful opportunity for one to present their independent view full of statistical statements and supporting facts.

The economic environment is always changing and adapting to new things.

Therefore, if there are drastic changes in the global technology, the changes would directly affect the business, especially manufacturing.

Depending on the nature of the change, these effects may be either positive or negative.

To analyze the general external environment, there is a need to use PESTEL.

According to Lorat (2009), PESTEL analysis is a tool that is used to explore the political, economic, social, technological, environmental and legal factors that may affect the business.

The company’s philosophy is “to devote our talent and technology to creating superior products and services that contribute to a better global society” while its core values are people, change, excellence, co-prosperity and integrity.

The company also follows a strict set of business principles that seek to comply with laws, respect clients, care for the environment, participate in corporate social responsibility and build a good organizational culture.


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