Business Plan For Artists

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Many companies have a formal mission statement which they use to guide their overall actions.

For other companies their mission statement may be informal and for far too many companies they don’t have a mission statement at all – probably not a great choice!

Goals will help you define what you need to focus on.

Write them down on a piece of paper and put it somewhere you’ll see every day.

You subscribers are much more likely to see your email than your Instagram post. Use Society6 (obvs) for setting up a print-on-demand shop, or put a big ‘HIRE ME’ button on your website that links to a page with details on how to book you. Make work that connects with people while still being yourself. Your goal of earning income from your art can stay the same, but HOW you earn that income should be flexible.

Frankfinn Assignment - Business Plan For Artists

As you share your art, notice what resonates, and make more of that. You may start out offering your work as prints, only to discover that people LOVE your work on t-shirts, or want to commission you for wedding invites, so it’s good to be ready to shift your efforts to where you’ll get the best results.Best of all, your business plan doesn’t have to be lengthy.No one wants to read 100 pages—keep it short and sweet.Once people have found your work, you need a way to keep in touch with them. For bonus points, set up an email newsletter and get folks to subscribe.It takes much more effort, but email is super effective. You need to be clear about this, and set it up so it’s easy for people to hire you or buy your stuff.Squarespace is a terrific way to set up your own beautiful website.At the very least it should have a sampling of your best work, a page about you, and a way to get in touch.Creating a mission statement for your art or creative business is one of the most important and perhaps most difficult tasks in developing your business plan.In a sentence or two you describe why your business exists, what you sell and to whom, and should include a bit of your “secret sauce.” In short, your mission statement is what gets you up in the morning!Every artist’s work is different, every situation is different.But the goal is the same: to earn income from your work.


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