Case Studies In Business Policy And Strategic Management

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Today, marine activity accounts for about 15% of the Rolls-Royce group’s turnover.

It has the potential to move to about 30% of the group’s turnover over the next 10 years.

Edition 10: As a result of carefully reading the Case Study, students should be able to: know that the Insolvency Service is a public body, identify key functions of the Insolvency Service, know what insolvency, bankrupt, administration, and liquidation mean.

Edition 7: This case study illustrates the importance of design as part of the strategic process of innovation and shows how the design process helps to apply new thinking to fundamental questions that concern all businesses.

Edition 17: This case study looks at how IMI has developed its strategy of ‘Engineering Advantage’, combining its skills and knowledge, customer insight and innovation to achieve global market leadership.

Edition 10: As a result of carefully reading the Case Study, students should be able to: appreciate the importance of carefully planning any new initiative, understand the relationship between aims and objectives, and ends and means, value the importance of making objectives SMART.

Edition 4: This case study focuses on a joint venture between Castrol, Burmah Castrol’s lubricants business, and Vietnam’s Saigon Petroleum.

It sets out the rationale for the joint venture and examines the benefits to the two parties.

Edition 4: This case study examines how one organisation dealt effectively with a key funding issue when faced with the loss of funds from a major area.

It describes how British Waterways has re-aligned its activities in a way that maximises revenue potential from a range of sources in order to create financial stability.

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