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And the expansion of the word count for this submission to 350 (from 250 last year) suggests that the school may not have been getting quite context from earlier applicants, so do your best to be thorough and to clearly connect the dots between where you have been and where you are striving to go.
Although we believe this submission should undoubtedly be written with the expectation of ultimately becoming a Johnson MBA student (and later graduate), you may want to very briefly touch on what you would do to continue advancing and making an impact should you be accepted to the program. —that you have a Plan B in mind could demonstrate to the admissions committee that you have thoroughly considered all your options and are committed to following through on your path despite such a setback.
Dedication and thoughtful ambition are characteristics often valued by MBA admissions committees.
To help you explore your potential for impact, we encourage you to engage with our students, alumni, faculty, and professional staff.
You may choose to connect with them via email or phone or in person during one of our on campus or off campus events.
How do you intend to make an impact during the next several years of your education/career?
(350 word maximum) , which would theoretically include your time as part of the Johnson community.The rather less-than-subtle hint in the intro about “engag[ing] with our students, alumni, faculty, and professional staff” conveys that the admissions committee expects you to actively reach out to and communicate with individuals at or associated with Johnson to learn more about it before you begin writing this essay.If you have already been making these kinds of connections, now (immediately) is the time to get busy.The suggestion also implies that the admissions committee expects your efforts to yield some useful insight, so saying that you have merely contacted a few people will not suffice.You will have to show that the insider information you subsequently received has further solidified your choice to pursue an MBA at Johnson by discussing the ways and areas in which you now feel you can contribute to it and how you expect the experience will position you to attain your professional goals after graduation.Each of the written essays (including the optional/reapplicant essay) has been shortened from 500 words to 350, and the video option truncated from five minutes to three.Also, the admissions committee is now requesting just representative story for its “back of the resume” essay, rather than allowing applicants the leeway to include as many as they wish (or could reasonably fit) in that piece.With an allowance of only 350 words or three minutes, you will need to be succinct, so be sure not to spend too much time or space on unnecessary buildup or repetition.You want your story to have life and sufficient context so the admissions committee can fully understand and appreciate it, but you also want to give yourself enough room to share details that will imbue your message with color and individuality.Goals Statement: A statement of your goals will begin a conversation that will last throughout [the] admissions process and guide your steps during the MBA program and experience.To the best of your understanding today, please share your short and long term goals by completing the following sentences and answering the enclosed short answer question (350 words maximum): Immediately post-MBA, my goal is to work as a(n) ____[Role]____ at ___[Company]___within___[Industry]___.