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An internal thesis aims to contribute to publications in international scientific journals in marketing and consumer behaviour.
The goal of an MSc thesis is to contribute to scientific knowledge in marketing or consumer behaviour.Dr Erica van Herpen is an expert in consumer behaviour.Her areas of interest are retail settings and in-home food management.Dr Hans van Trijp is the chair of the group and has marketing and consumer behaviour as his field of expertise. His areas of interest are agricultural marketing, marketing institutions (auctions & exchanges), commodity futures & options, and risk management.His specific areas of interest are understanding sustainable consumer behaviours, information and labelling approaches, and the consumer-level effects of branding and positioning. Dr Arnout R H Fischer is an expert in consumer behaviour.She is specifically interested in emotional and subjective influences on marketing (supply chain) and consumer behavior.She thereby studies different fields, such as interpersonal decision making, food waste, online retailing, and gift-giving.The aim is to do research that meets scientific standards of scientific journals. Most MSc theses are internal, because this offers the best possibilities to make a scientific contribution.BSc theses are sometimes external, if organizations have relevant practical problems in marketing and/ or consumer behaviour that can be solved by doing research. Internal theses contribute to the research program of the Marketing and Consumer Behaviour group.Your study in Wageningen culminates in a BSc and/or MSc thesis.In a thesis you combine all skills learned in your study program into a single project.