Although the foundation of Burke’s scholarship was certainly not published in this discipline, it is interesting to note that he turned to Communication Studies at about the same time that Communication Studies turned to him.
Realizations in the 1950s that the study of rhetoric in Communication Studies might be transformed by Burke dovetailed with his own direct contributions toward precisely that end.
Griffin’s “A Dramatistic Theory of the Rhetoric of Movements” , Walter R.
Fisher’s “The Importance of Style in Systems of Rhetoric” , James W.
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Young, Department of Communication Studies, University of Texas-Austin THE SENIOR AUTHOR OF THIS PAPER began his study of Communication as a fresh faced freshman at the end of the 1960s and into the early 1970s. Social and cultural ferment fostered by the civil rights and the antiwar movements seemed to give a moral high ground to new ways of imagining persuasion and cultural dialogue.
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Charles Daniel Smith published “From the Discipline of Literary Criticism,” making adaptation of Burke’s approaches to written literature for application to public speaking, in Communication Quarterly in November of 1955. Virginia Holland published “Kenneth Burke’s Dramatistic Approach in Speech Criticism” in QJS in December of 1955.
Studies using Burke began appearing with more frequency in the 1960s (Leland M.