Essays Marketing Mix

References Business Mate 2010, Retrieved May 28, 2011 from Artikel Id=201 Food Export Association of the Midwest USA and Food Export USA – Northeast 2011, Retrieved May 27, 2011, from Started/Content.cfm? Marketing mix might be defined as follows: Marketing mix is a unique combination of the basic ingredients of marketing viz. A unique combination of these product factors and others makes for designing the product- mix. intermediaries which fetch products from the place of the manufacturer to the place of ultimate consumers. Promotion is a very significant component part of the marketing mix; as without promotional efforts, people would never be able to appreciate the utility of the product for satisfaction of their needs; and conducting sales-transactions, would not, obviously, be possible for the marketer.

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The chat masala mix is so to say, the trade secret of the chat-wala- unknown to the competitors. Some of the important factors which usually go into the designing of the price-mix are decisions about: 1. A unique combination of various advertising media, various types of salesmen and attractive sales promotions devices, makes for designing the promotion-mix. Certain observations on the concept of marketing mix: (1) Target consumer is the focal point of designing marketing-mix.

Further, the consumers, being unable to prepare that much tasty type of a chat at their homes, are persuaded to visit that particular chat-wala for the satisfaction of their ‘tongue-needs.’ A manufacturer, in a likewise manner, must design such a marketing-mix, that despite severe business competition-consumers do prefer his product and are led to buy that product for the satisfaction of those needs of theirs- for which that particular product is designed. In fact, each of these four elements has many variables or variations of factors, and accordingly within the marketing mix we have four sub-mixes i.e. The basic idea behind making a promotion-mix is to so communicate knowledge about the existence and utility of products; that prospects appreciate the significance of the products for the satisfaction of their needs and may become ready to buy the product-so promoted. product-mix, price-mix place-mix and promotion-mix into a grand-plan of marketing, would result in the development of a marketing mix of type which makes 1. In fact, consumer is the central point around which the whole circle of marketing mix is drawn.

The four Ps is a good way to define the marketing mix tool.

The marketing mix is a process most organizations use to bring a product or service to market.

Any design of the marketing mix must, accordingly, be shaped in view of the implications of environmental factors, amidst which the marketing mix is to demonstrate its impact on the marketing operations of the business enterprises.

Essays Marketing Mix

A product can be broadly defined as "anything that can be offered to a market to satisfy a want or need and consist of a set of attributes, including physical goods, services, experiences, events, persons, places, properties, organizations, information and ideas" (Kotler, Keller, Brady, Goodman, & Hansen, 2009, p. Therefore a product can be tangible or intangible or a combination of both.Although the marketing mix is a unique way to market a product or service, satisfying the consumers’ needs and wants is every marketer’s main goal.Aspects of the Marketing Mix The best way to define a market is to recognize the needs and wants of consumers and then focus on meeting those needs and wants.Ultimately, the focal point in the marketing mix is to fulfill the customers’ needs.Essay on Marketing Mix: Meaning, Components and Observations ! In marketing management, the term place is used to refer to channels to distribution i.e. Promotion refers to creation, maintenance and increase of the demand of the product-through communication of the existence and utility of the product to target consumers and general public’s.Therefore, an equal amount of emphasis must be placed on each of the four major elements of marketing mix; as an over-emphasis on any one element of the mix at the cost of other elements would simply mean a failure of the entire design of marketing mix.(3) The four P’s of marketing mix are interrelated and interdependent; because a change in any one element of marketing mix is likely to necessitate suitable changes in other related elements of it.“In other words, a company has control over what product it makes, what price it sells the product for, how it wishes to place (distribute) the product and how it wishes to promote it” (Food Export, 2011 para. Therefore, a good way to understand the characteristics of the marketing mix is to identify its four special elements—the four Ps. ...fective marketing tools to reach consumers” (Kerin et al., 2009 p. Additionally, the main recommendation for the marketing mix concept is to stay focus and go beyond and above its goal to sell a product.The following is a diagram of the marketing mix formula (product, place, price, promotion) (See figure 1) Figure 1: Four elements of the marketing mix (Style, 2010) The goal of the ... In other words, from the consumers’ perspective, identify and meet the needs of a selected targeted market and from the company’s angle, meet financial and marketing objectives. [the four] elements [of the marketing mix] will potentially contribute to the success of the product…” (Business Mate, 2010).Though there are a large number of component parts (or factors) which may go into the making of a marketing mix; yet, authorities on marketing management agree on four basic elements of marketing mix-popularized as the 4p’s of marketing viz. the product-mix, the price-mix the place-mix and the promotion-mix. (2) All the four P’s of marketing mix are equally important; while designing the marketing mix. the product is good (acceptable); but the price is not affordable the product may not be a good success.In other words, the marketing-mix is a fine blend of product mix, price-mix place-mix and promotion-mix. Or if the product is acceptable and its price is also affordable; but the place (i.e.


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