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Each investor is given five charter fishing trips per year to evaluate their investment.We expect three to five referrals per investor each year.
Other locations in Key Largo, Key West and Islamorada are potential areas for expansion.
Cristal Clear Water sports will coordinate water sports concessions and charter bookings for Cay Clubs.
Customer referrals, proper directed marketing should produce an additional 75 trips.
Sixty to eighty percent of customers return in following years.
Smaller flats boat competition is limited to about 15 percent of the market during season due to the weather.
We have selected to run fuel-efficient 26 foot boats that offer excellent adaptability to a variety of fishing applications out of Marathon.With an average stay of five days per vacationer, approximately 75 trips per year will be booked through investor activity.Our affiliation with Cristal Clear Water Sports should provide an additional 75 trips a year.It’s designed to let investors enjoy the fruits of their labors.To take a small fraction of what they have earned and develop a vacation getaway that makes money for them and lets them, and others, experience some of the finest fishing in the world. Captain Dallas The Business Plan Executive summary: Captain Dallas Tisdale.That’s why I’m offering five free fishing trips per year to each of the investors.Returns on investment are estimated at a respectable 25% per year over the three-year term of the investment.My primary business consultant is Jim Dogherty, an inventor and co-owner in E P and R Corporation.Jim is a former customer that I unfortunately addicted to fishing.By the third year, minimal marketing is required to maintain a solid customer base.Competitive Analysis: Big boat charters and the big cost associated with them, are over whelming the Marathon charter fleet.