How To Write A Marketing Research Proposal

A basic guideline for you to follow is: An Executive Summery: a basic outline of everything in your report, what questions you will be researching and what are your hypothesises.Objectives and Aim: The purpose of your research, why is it important, and what will be the end result for the client if they accept your proposal.

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You must submit your assignment before registering for the final.

Below you will find prompts and instructions for submitting your assignment.

Use a free online survey site such as Survey and build your survey then export it to MS Word for submission. Rosfield also believes there is real opportunity to target travelers who are under 35. Smyth is skeptical about this target market and thinks that the company should focus more on older business and leisure travelers who have more disposable income.

They hope the research will help identify and define a clear target customer.

Jeffrey Sanchez, CFO thinks the expense of localizing food offerings will not be offset by additional revenue and supports a standardized, national menu. Sanchez adds that consumer preference can be efficiently built through the creative use of technology to include artificial intelligence, mobile applications and advanced analytics in order to adapt to customer behavior in real time.

Although he is not sure how consumers want technology to be used by hotels.In this course, you learned the foundations of the marketing research process, to distinguish the types of marketing research, available uses of primary and secondary data, to analyze data and patterns, create marketing research plans and understand trends in industry.For this final project, you will need to analyze a hotel chain's preliminary entry strategy into the U. marketplace and prepare a marketing research plan for their team. Provide conclusions and recommendations to address the research questions B. Identify ideas for future research Put the exploratory depth interview guide, 7-person interview summary, and consumer survey at the back of the marketing research plan and label this Appendix A after the Works Cited page.Room rates will be localized by market and change based on demand to maximize revenue.The hotels will be designed to incorporate personalization although what and how the customer experience is personalized still needs to be defined.Its up to you to decide what type of method you will use eg surveys, or focus group etc etc. Timeline: What are the key dates that deliverable’s will be sent to the client.But just make sure you delve into each method you use and mention the specifics such as the questions and topics asked. Outline the dates you will be going through each part of the process.Valet parking service will only be offered at the business district and downtown locations.Each hotel will have 165 standard rooms (418 square feet each), and 10 larger suites ranging from 600 to 2,100 square feet.The hotels will be built in the next 12 months and the financial plan for the first year is as follows: Please write your paper in the APA format.As part of your research, you may refer to the course material for supporting evidence, but you must also use at least three credible, outside sources and cite them using APA format as well.


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