A qualitative research strategy is particularly applicable for the purposes of this research, where the connection between several different variables had to be established through interpretation.Also, the research makes use of triangulation because triangulation gives the opportunity to approach the research objectives from different viewpoints (Cohen and Manion, 2002; Altrichter et.The purpose of this chapter is to explain in detail the research methods and the methodology implemented for this study.
Again, this study was not an exception from this rule, as the questionnaires provided linear and clear results, but many elements from the research were left uncovered.
In order to cover more abstract aspects of the research, the author chose as a complementary method structured interviews consisting of several questions, which were distributed among representatives of each participant group.
It concludes with a brief discussion on the ethical considerations and limitations posed by the research methodology, as well as problems encountered during the research.
This dissertation makes use of qualitative research strategy, where the research approach implemented has been that of interpretivism.
al, 2008), obtaining a more nuanced view of the connections between the different variables.
For this study, triangulation was very useful because the researcher aimed to find the intersection between two very different variables belonging to very distinct industries – the arts (performing arts in particular) and business.Upon embarking on this research, the author initially considered focus groups and participant observation as possible research methods, due to the behavioural elements contained in this research..However, because of time constraints and cost, these research methods were not opted for.This necessitated questionnaires and interviews with the employees who have been recipients of the management with performing art model and with their managers as well.The validity and the advantages and disadvantages of the tools used to implement the research strategy will be discussed next.These can be economic, social, or cultural factors.Therefore for the purposes of this research, the author chose the interpretivist approach, rather than the positivist and the pragmatist approaches, because abstract, non-quantifiable variables such as “”, “finding the arts in business and working with them to create a memorable experience”, comparing “traditional management” with “performing art management” and analysing whether performing techniques and their application into business can have positive influence on business practice were part of the objectives of the dissertation.Willis (2007) defines interpretivism as an approach which is implemented by the researcher in order to synthesize facts which are derived mainly from secondary sources, and which are qualitative in nature.He also observes that one characteristics of interpretivism is that these facts are abstract in nature, and governed by a variety of factors which are non-tangible and difficult to measure.The first group of participants consisted of managers from companies where the performance arts approached has been used.A total of 10 managers were involved in the study, and over 50 different managers from five different companies across the UK were contacted in order to reach the target group.