List major customers as well as markets you plan to target in the future.
You’ll want to include competitive advantages, such as expert personnel like the whiz-kid coder you just hired, or location: Perhaps your floral shop is next door to an all-night wedding chapel.
Business plans serve as the framework for your company and provide benchmarks to see if you’re reaching your goals.
In my experience, they are key to helping you think through your business and keep you on track.
If you’re better established, make sure to include details such as when the business was started, the names of the founders and their roles, how many employees you have, and where your operations are situated.
Explain what your company does and how it stands out from competitors.What I’ve learned as an entrepreneur and investor is that it’s important to outline your business plan carefully.Consider all the variables so you don’t rush into anything and test your assumptions.Accomplishments like those illustrate the importance of preparation for entrepreneurs starting or expanding their own businesses, especially since only half of all startups survive their first five years. entrepreneurs were known for their careful strategy. Rockefeller, the oil magnate whose name became a byword for wealth in the late 19th and early 20th centuries, often talked about “our plan” when he was developing Standard Oil Trust. government, its descendants—Exxon Mobil, Chevron and Conoco Phillips—still dominate the industry today.The secret: Not only is having one often a prerequisite for lenders and investors, it’s a road map that helps owners identify both risks and opportunities in their markets so that they’re prepared for both. Rockefeller’s strategy was corralling what had been a haphazard oil supply that often outpaced demand and hurt producers by keeping prices low. “Business planning helps entrepreneurs work smarter, stay alert for roadblocks, test new ideas, stay motivated, help align expectations with stakeholders and investors, and even reduce stress,” wrote Robert Price, executive director of the Global Entrepreneurship Institute, in an article on the organization’s website.Perhaps you’ve heard the old saying that failing to plan is the same as planning to fail.It’s commonly attributed to Benjamin Franklin, the 18th century inventor and politician whose belief in the value of preparation was strong enough that he once made a list of more than 12 character traits around which he planned to structure his life.It Only Takes 6 Steps to Plan Your Success Franklin’s preparation paid off.Today, he’s remembered not only for signing the Declaration of Independence but for researching electricity, serving as the U. ambassador to France and founding the University of Pennsylvania.Both will want to know how you’re spending their money and when they’ll see a payoff.If you need funding, provide realistic forecasts that show how you plan to generate future cash flow.