If you specialize in a certain cut or you plan to be more upscale vs.
everyday, write out how your salon fits into one of these categories.
For example, you’ll need a talented staff that can provide good customer service.
You’ll also want a comforting environment so your patrons enjoy being there and want to come back.
Your salon’s location is also part the description.
A solid location is key to attracting new customers and keeping them coming back.You’ll need a promotion strategy so new customers know you exist. Social media is a low-cost way to acquire new customers and increase the visibility of your brand. Plan out any rewards and loyalty programs or referral incentives you plan on using.You want to start by making sure you have your digital channels up and running. You also might want to offer discounted services or packaged/bundled services to first-time or returning customers.Think of the summary as a clear, concise preview for the reader of what’s to come.Your executive summary should include the objectives of your salon and your mission statement. The summary should include your business keys to success.Discuss product sourcing and the vendors you’ll buy your products from. And once you purchase all your products, what will your inventory management system be?Inventory management is key to a successful salon that yields profits quickly.Evaluate how the lower-cost salons price services as well as the higher-end ones. Think about how you’ll run regular campaigns on these channels to get people through the door.Think about how pricing could play into your competitive advantage. On-site marketing programs will also help draw in customers.What will set Trend Setters apart from the competition is our commitment to providing all of these services in one convenient location.After spending several months searching for a salon to purchase, the owners decided to start a salon from the ground up.