Social Science Research Paper

Therefore, the purpose of this study was to identify important factors that are associated with fashion brand love.

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Social Justice Research publishes original papers that have broad implications for social scientists investigating the origins, structures, and consequences of justice in human affairs.

In recent years, social work scholars have drawn on [...] Read more.

Debates around the issues of knowledge of, and for, social work and other social justice–oriented professions are not uncommon.

Source Normalised Impact per Paper (SNIP) 2017: 1.150 The SNIP measures contextual citation impact by weighting citations based on the total number of citations in a subject field.

The impact of a single citation is given higher value in subject areas where citations are less likely, and vice versa.

When the study was replicated 15 years later, researchers were unable to achieve the same results.

According to Nelson, this implies that much widely accepted research may not be robust or even accurate.

These findings suggest that it is important for fashion brands to focus on developing affective relationships with consumers to gain brand loyalty and one way to achieve this goal is to enhance brand awareness or knowledge among consumers.

Fashion brands also need to invest in activities that aim to deliver a brand image congruent with actual and ideal self-concepts of the target market.


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