Vision Business Plan

Vision Business Plan-82
Is it because we use centuries-old traditions passed through generations of our family?

Is it because we use centuries-old traditions passed through generations of our family?Because we only use premium grade locally sourced ingredients?OK, your vision statement by this point should be getting pretty close to finished.

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If it was, all bakeries, for example, would have the same vision statement - which is hardly inspiring!There's nothing wrong with (a) but it's highly conceptual and thus difficult to transform into a mental picture.Let's look at another example: Here, using the word 'smiling' as opposed to 'happy' is powerful, because it conjures a mental image of a person smiling.There are plenty of great vision statements out there that will Start by being exceptionally clear about what it is your organization actually does.Be careful to remain 'output focused' rather than 'input focused'.Sticking with our bakery example, we might want to refine our target audience to 'every customer who walks through the door'.That's fine, or maybe we want to be bolder: 'every customer within walking distance of a store'.This will allow people to conjure up a solid mental image to associate with your vision statement.Let's look at an example - which of the following statements is likely to be more memorable: a) To have every working person in the world using Microsoft product. I would argue that (b) is more memorable because as I read this, I'm actually visualizing a computer (in my case) sitting on a wooden desk in a room.For example, Microsoft famously had a vision statement to (slightly paraphrased). But the outcome is the success of others based on that advice. But the outcome is better lives for the citizens they serve.Strictly speaking what Microsoft 'do' is make computer software, but for the purposes of their Vision, they looked forward to the actual outcome of this process - i.e. Let's look at some other hypothetical examples: A bakery makes bread. Whilst this process may seem obvious - you would be surprised by how rarely organizations actually go through this process in a formal, written way.


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