It’s a lot like the cover letter you write when applying for a job – it’s your chance to reveal the person behind the accomplishments and statistics.
Even if they do, they certainly don’t have the same knowledge and perspective that you have.
To close this gap, you need to be as specific as possible. Let’s say you’ve decided to write about your time in high school marching band; specifically, you’re recounting the first time your performed with the band in front of a crowd (I use this example because it’s something I’m personally familiar with).
When you’re juggling transcripts, forms, dates, and everything else, it’s easy to brush off the college application essay as “just another part of the application.”However, while it’s true that the essay isn’t the only thing that matters to college admissions officers, a great essay can actually compensate for less than stellar grades. Most of the other parts of the application are just lists and statistics: GPA, courses taken, a list of extracurriculars, maybe some work or volunteer experience.
This stuff matters…but it doesn’t make you special.